8th july 2023, Mumbai: Brijendra Kala, a talented and beloved actor, is set to captivate audiences once again with his upcoming film ‘Panchkriti – Five Elements.’ This revolutionary anthology film has been created by socially conscious individuals who are deeply engaged in our country’s welfare.
‘Panchkriti’ weaves together five distinct yet interconnected stories set in the enchanting village of Chanderi. The film takes a daring and innovative approach to storytelling, blending different narrative styles. Amidst the varied storytelling techniques, the constant presence of Chanderi, a small town nestled in the beautiful hilly region of Bundelkhand, serves as the anchor. Despite being a backward region, Chanderi holds great significance due to its rich cultural heritage and breathtaking landscapes. It is believed that the town’s unique cultural attributes contribute to the strength of the entire nation. Drawing inspiration from real-life events, the film’s narratives promise to provoke thoughts and leave a lasting impact on viewers. The filmmakers have high hopes that this movie will provide fresh perspectives on nation-building and reshape the dynamics of our current ecosystem.
Brijendra Kala shares his excitement about ‘Panchkriti’ and emphasizes the exceptional ensemble cast. The film creatively intertwines five individual stories into a wholesome family entertainer, carefully crafted to appeal to both urban and rural audiences. Joining Brijendra Kala in this cinematic venture are talented actors such as Purva Parag, Umesh Bajpai, Sagar Wahi, Sarika Bharoliya Maahi Soni, Kuraangi Nagraj, Harveer, and Ruhana Khanna.
The unique marketing and distribution strategy surrounding the release of ‘Panchkriti’ has become the talk of the nation. At its core lies exceptional content, complemented by an enticing lucky draw offering attractive and useful prizes. Audiences can look forward to indulging in the film’s creative and tasteful content, which beautifully showcases the rich cultural heritage of rural India. What’s more, each screening presents an opportunity for viewers to win three bumper prizes through a lucky draw. These prizes not only hold great utility but are also beyond the reach of many. The strategy aims to draw attention to and create an audience for quality cinema, which often struggles to compete with star-studded blockbusters backed by enormous marketing budgets. Additionally, the production house aspires to revitalize single-screen theaters in rural India, providing a much-needed platform for exceptional talent and creativity across diverse regions of the country.
The producers have collaborated with distributors, theater owners, product manufacturers, and audiences to forge a new path in the Bollywood industry, and perhaps even inspire a global movement. This campaign endeavors to reinvigorate the magical world of family entertainment and cinema-going. It opens doors for small-budget content creators and extraordinary regional talent, offering them a well-deserved space. Moreover, this initiative generates thousands of jobs in each film cycle, benefiting vendors, manufacturers, and logistics personnel. The producers are confident that this approach will bring smiles to everyone involved. So, keep an eye out for the release of ‘Panchkriti’ and immerse yourself in exceptional content while possibly taking home an amazing gift!
Sannjoy Bhargv, the director of this unique film, aims to deliver a powerful message about Indian traditions that reflect our cultural legacy and ancient heritage. All five stories in the film deeply resonate with the audience, reinforcing the realization that our Indian traditional way of life is rooted in humanity and not superstition.
As a woman producer, Haripriyaa Bharggav faced the challenge of drawing from our rich heritage, customs, traditions, and rural Indian lifestyle to extract compelling stories. She expertly blended these stories into a creative drama, guided by a responsible and acclaimed director. Haripriyaa proudly mentions that one of the stories in the film is centered around women, further highlighting the film’s inclusivity and representation.
‘Panchkriti’ is enriched by its enchanting love stories and soul-stirring spiritual songs. The music, composed by Rajesh Soni, deeply resonates with the audience.
The entire film was shot in Madhya Pradesh, showcasing the scenic beauty and employing local artists and ancillary staff. The cinematography highlights the idyllic landscapes of Madhya Pradesh, promoting its mesmerizing vistas. Produced by Haripriyaa Bharggav and Sannjoy Bhargv under the banner of UBON VISION PVT LTD, ‘Panchkriti’ is set to grace theaters across India during the mesmerizing Monsoon season. The producers, directors, and promoters are confident that the film will have mass appeal, captivating audiences from local regions to pan-India.