2nd September 2023, Mumbai: The Bollywood sensation, Gadar 2, has undoubtedly set the box office on fire, becoming one of the most significant successes in recent times. With an impressive domestic collection that is closing in on the remarkable Rs 500 crore mark, the film’s achievements are indeed praiseworthy, especially considering its modest budget of just Rs 120 crores.
Anil Sharma Shares Sunny Deol’s Generousity Story
Director Anil Sharma revealed that Sunny Deol, the film’s star, willingly took a pay cut for the project. As the film continues to gather hefty profits, the producers are reportedly preparing to reward him handsomely. Gadar 2’s success is noteworthy, as it managed to captivate the masses, despite some critics arguing that its portrayal of anti-Pakistan sentiment was overt rather than executed with finesse.
Anurag Kashyap on Gadar 2
Anurag Kashyap, a prominent filmmaker, expressed his views on Gadar 2’s achievements in a recent conversation with Bollywood Hungama. Although he admitted that he hasn’t watched the patriotic action film yet, he provided valuable insights into its success. Kashyap acknowledged that Gadar 2’s marketing strategy effectively tapped into the nostalgia surrounding the original 2001 hit, Gadar: Ek Prem Katha. The film, which famously clashed with Lagaan and Dil Chahta Hai, managed to outperform both at the box office, demonstrating its remarkable appeal to the audience.
Gadar 2 Promos
He noted that the marketing campaign for Gadar 2 masterfully recreated the nostalgia associated with the first film, with Sunny Deol and Ameesha Patel reprising their iconic roles as Tara Singh and Sakina. Additionally, the timeless charm of the songs from the original film added to the buzz surrounding Gadar 2.
Gadar 2 Facing Competition
Kashyap applauded the responsible approach taken by the makers of Gadar 2, as well as the creators of OMG 2 and Dream Girl 2, in making successful films without offending or hurting the sentiments of any community. He emphasized that these films refrained from using divisive tactics and polarization, a commendable stance amidst a cinematic landscape where some productions exploit opportunities to foster discord.
In essence, Anurag Kashyap’s perspective sheds light on Gadar 2’s triumph as a result of effective marketing that capitalized on nostalgia, and it stands as a testament to responsible mainstream filmmaking that avoids unnecessary animosity and hatred. Gadar 2’s impressive journey at the box office is a testament to its ability to strike a chord with the audience while staying true to the spirit
By Yashika Desai