Short Bio
Classmate is a brand of school supplies from India. In 2003, the Classmate brand was introduced by ITC Limited (previously Indian Tobacco Company), starting with the notebook market. Later, Classmate expanded its portfolio by including pens, pencils, mechanical pencils, and geometry boxes. It makes use of environmentally friendly, chlorine-free paper.
Overview
Company Name: | Classmate |
Also Know as: | N/A |
Type: | Private |
Industry: | Consumer Goods |
Founded: | 2003 |
Founders: | Owned by ITC |
Headquarters: | Kolkata, India |
Area Served: | India |
Revenue: | ₹ 1000 Crore (2014) |
Net Income: | N/A |
Number of Employees | 10,000 – 26000 |
Website: | https://classmateshop.com/ |
History
Classmate is a brand founded in 2003 and owned by ITC. Its headquarters are in Kolkata. Classmate is a brand that provides all the school materials to students. When classmates founded it, its focus was on increasing brand awareness among people and building a strong distribution chain. Classmates were able to do this by forming tie-ups with schools, wholesale shops, and retailers.
By 2007, Classmate was a brand that every student knew about. To become the highest-grossing stationary brand, Classmate increased its advertising and increased its brand awareness through campaigns and digital and print advertisements. Today, classmates have a strong presence, mostly among students.
Services
Classmate provides a wide range of products that fulfil the needs of students in every way. The products that Classmate provides are the following.
- Notebooks: The brand provides a wide variety of notebooks in different sizes and styles. Moreover, Classmate is known for providing high-quality pages.
- Pens and Pencils: Classmate Also provides a large variety of pens and pencils with different designs and of every colour. The brand’s pens and pencils are designed to provide a smooth writing experience.
- Stationery Items: Classmate offers a huge range of stationery products such as geometry boxes, erasers, sharpeners, rulers, and glue sticks.
- Art Material: For the students who are interested in art. Classmate gives a range of art materials such as watercolours, crayons, Sketch pens etc.
Founder
ITC Limited, an organisation with its main office in Kolkata, India, is the owner of the brand “Classmate.” Because Classmate is a component of a bigger organisation, it does not have any individual founders. ITC Limited, formerly known as the Imperial Tobacco Company of India Limited, was established in 1910 and has since developed into a diversified conglomerate with holdings in, among other things, FMCG, hotels, paperboards, and agro.