Rashmika Mandanna, a national favourite, has been named the brand ambassador for EVA, the nation’s first women’s deodorant line with non-alcoholic ingredients. EVA has released a brand-new film, which stars Rashmika, to celebrate each woman’s distinctive personality. The company, whose slogan is “With EVA, Special Happens,” brags about the quality of its products and captures the crucial stage in a young girl’s life when she is starting to live out her goals with great excitement. Rashmika has recently enjoyed success in both the critical and business spheres as a result of her participation in a number of noteworthy projects. There has been a growing popularity not only from a particular region but also across the country thanks to a diversified lineup of films.
With EVA deodorants, positivity and confidence are represented in a way that quietly emphasises the product’s exceptional qualities, reinforcing the tagline “With EVA, Special Happens.” Rashmika Mandanna stated of her affiliation with the company, “I have always passionately felt that optimism and confidence originate from within you. I discover that I’m drawn to situations, people, and things that are inspiring and boost me at every turn. While I adore the scent and the way it elevates my mood, EVA conveys a deeper narrative that normalises the experiences of self-doubt and self-discovery that every young woman has throughout her life.
Commenting on the announcement and brand film, Vishal Vyas, Head of Marketing, EVA says, “Our primary mission has always been to prioritize our brand in a way to extend positivity and elevate one’s confidence through EVA’s usability. Partnering with Rashmika Mandanna, a candidly positive person has been a pleasure. We are grateful to have her on board as the brand ambassador of EVA as she brings the newness and fresh perspective to the film and we believe special happens for the brand with this special partnership.”
EVA is a girl’s friend that aids in personal enhancement making it accessible to every young girl with a plethora of products and variants.