6th June 2023, Mumbai: Marico Limited’s Saffola Masala Oats has unveiled an exciting new campaign called ‘Munchy Cravings Ka Karara Jawaab’ to promote its Karara Crunch variant. This campaign, in collaboration with ZEE5, the leading streaming platform and OTT arm of ZEEL, introduces a captivating storyline centered around popular TV celebrities and their remarkable ‘Karara Jawaabs.’ Combining entertainment and quick wit, the campaign showcases prominent TV female leads such as Shweta Tiwari, Aishwarya Khare, Aditi Sharma, Ashi Singh, and Twinkle Vasisth. These actresses skillfully deliver snappy comebacks inspired by their powerful on-screen characters while satisfying their evening hunger pangs with Saffola’s crunchy and delicious masala oats during the shoot. The campaign’s humorous and quirky videos provide a behind-the-scenes glimpse of the drama on the sets of the respective shows, promising to entertain and uplift the audience’s spirits.
The collaboration between Saffola Masala Oats and ZEE5 involves the five leading ladies sharing their dynamic video bytes, which will be featured on ZEE5’s ‘latest and Free Shows’ playlist through in-app integrations. Mr. Gaurav Kanwal, Chief Revenue Officer of ZEE5, South Asia, expressed his satisfaction with the partnership, highlighting the content-first approach and the platform’s presence in over 190 countries. ZEE5 aims to enable brands to establish a stronger presence and drive impact across markets. The team at ZEE5/Zee Brand Works has created engaging and fun content with the television stars for this campaign, ensuring a full-funnel marketing strategy across different categories. They will continue to innovate and evolve to provide cutting-edge opportunities for brand saliency and consumer engagement.
Sanjay Mishra, COO-India & CEO-New Business of Marico Ltd, expressed his excitement about the collaboration with ZEE5, stating their enthusiasm for delivering a campaign filled with witty responses and a delightful snacking experience to consumers. This partnership aims to reach a wider audience and captivate them with the irresistible crunch of Saffola Masala Oats Karara Crunch while delivering engaging content. The collaboration between Saffola Masala Oats Karara Crunch and ZEE5 demonstrates both brands’ commitment to enhancing consumer experiences and ensuring that every snacking moment becomes a delightful one.
Through this collaboration, Saffola Masala Oats Karara Crunch will be associated with some of the most popular shows and series on ZEE5, encouraging consumers to enjoy their premium entertainment while indulging in their favorite snack time. Whether viewers are binge-watching the latest shows or catching up on favorite movies, they can now elevate their snacking experience with the deliciously crunchy and flavorful Saffola Masala Oats Karara Crunch.
Saffola Masala Oats Karara Crunch offers a wholesome snacking experience with its unique flavor and crunch. This new oats snack combines extra-added crunchy bits, crisp veggies, and desi millets, providing a mouthful of crunch in every bite. The masaledaar multigrain balls add a “Karara Crunch” to the experience, while desi millets such as Jowar, Bajra, and Ragi, combined with wholegrain oats, enhance the munchy bites.
To learn more about Saffola Masala Oats Karara Crunch and its collaboration with the ZEE5 Channel, please visit here or tune in to the ZEE5 Channel for the latest updates. Stay tuned to discover more!