27th February,2024, Mumbai: Ranveer Singh’s latest commercial for a health brand has generated a lot of attention. Actress Kiran Khoje, who has worked on a variety of projects including the Marathi film Andya Cha Funda and the Bollywood film Hindi Medium, claims that a TV programme format was utilised in this advertisement to bring attention to a very important topic. Even though the platform isn’t known for discussing sex and men’s performance, the advertisement defies these stereotypes and stands out.
The topic this advertisement raises is significant,says Kiran
“I think the topic this advertisement raises is significant, and it’s critical to comprehend both the context and the message it presents. Male performance in bed has long been taboo in society, which frequently results in criticism and rejection, particularly from women. “The advertisement tackles this matter, illuminating a significant yet frequently disregarded topic,” she claims.
“The message can be creatively reached by using the backdrop of a TV soap opera to reach a diverse audience across different regions where such issues exist,” the speaker continues. This decision creates a forum for conversation and makes it more relatable to a wider audience.
According To Kiran The Ad Doesn’t Display Any Sensuality Or Objectification
“It’s noteworthy that the ad doesn’t display any sensuality or objectification, unlike many male product ads that often unnecessarily emphasise female sensuality,” she says, adding that there is nothing offensive or cringe-worthy in the commercial. Positively, the message is the only thing being focused on.
“Moreover, the ad aims to bring attention to a serious and often stigmatised topic rather than suggesting upgrading any content or platform,” she continues. It draws attention to the difficulties women encounter while addressing these problems in households and society at large. Given that Ranveer Singh is renowned for shattering stereotypes and taking chances in his performances, his presence lends weight to the message. Once more, his performance as an actor fits in nicely with the idea that doing work on raising awareness at the grassroots level and shattering the mould of the hero are equally significant.
By-Sapna Meena