9th June 2023, Mumbai: Anmol Mahajan, a director-writer in Bollywood, began his journey in the industry under the mentorship of renowned cinematographer Ashok Mehta, who also encouraged him to explore his writing skills. He made his mark as a creative director, working on popular shows like MTV Webbed, MTV Kaisi Yeh Yaariyan, Channel V Sadda Haq, and Channel V Gumrah. Alongside his writing partner, best-selling author Novoneel Chakraborty, he co-founded Act3 Creations, a cutting-edge content studio. Mahajan’s talent extended beyond television, as he worked as a screenwriter and ad filmmaker for prominent brands such as Star Network, Philips India, and TED Talks India with SRK. He also served as the senior creative director behind successful avant-garde advertising campaigns, music videos, ads, TVCs, and digital content.
For Mahajan, the question of “why” is crucial. When he comes across an idea or a story, or when someone presents him with a script to direct, he always asks himself why he wants to tell that particular story and what its relevance is. Films are intangible forms that can be seen and felt but not touched. The power of the audiovisual format lies in its ability to work psychologically and traverse through the viewer’s mind. Therefore, bridging the gap between the narrative and the audience is essential. Mahajan’s goal is to direct stories that are entertaining and immersive for viewers. He believes success lies in touching people’s lives through stories that bring about positive changes, no matter how small those changes may be. Prior to his ad agency career, he collaborated with leading production houses like BBC, Balaji Motion Pictures, Rajshri Productions, Vishesh Films, T-Series, Adlabs, and Beyond Dreams Entertainment.
Regarding his association with TSM Productions and producer-storyteller Chitra Vakil Sharma, Mahajan expresses his admiration and describes it as a beautiful connection. The meeting between Mahajan, Chitra, and Rohini Vakil feels destined, as they share a common connection through their association with Mahadev. TSM Productions feels like family to him, and they are already collaborating on several projects together.
Mahajan’s background in advertising has played a significant role in his directing journey. He emphasizes the importance of details and the magic they bring to on-screen moments. His experience in advertising allows him to approach film scripts with a unique perspective, considering different audiences, their idiosyncrasies, color psychology, metaphors, and the significance of concise and impactful storytelling. He has learned that fewer images and precise communication, delivered with the right punch and emotion at the right time, can trigger a visceral reaction from the audience.
Anmol Mahajan’s multifaceted career showcases his talent as a director and writer, while his advertising background adds depth to his storytelling. His dedication to understanding audiences and creating captivating narratives reflects his commitment to delivering impactful and engaging content.