24 June 2023, Mumbai: Amit Bhadana, the renowned YouTube star known for his comedic videos, is preparing to make his mark as a full-fledged actor in an upcoming web series. With nearly a decade of experience and an impressive following of 24 million subscribers, the 29-year-old content creator has successfully identified the essence of content that resonates with audiences: relatability.
In recent interviews, regional content has taken center stage, allowing stories from India’s heartland to reclaim their prominence. Bhadana, celebrated for his Haryanvi language videos, acknowledges this shift, stating, “The audience today is only looking for relatable content.” He further emphasises that physical appearance and physique are no longer the sole determining factors for success. According to him, anyone who is talented and possesses relatability can become an actor or content creator, irrespective of their external appearance.
Bhadana believes that a balance can be struck by infusing relatability with a touch of dramatic licence, thereby catering to a wider range of people. As evidence of his artistic range, Bhadana has written and directed the short films “Paggal” and “Chidiya Ghar” in 2022.
With the advent of OTT platforms, the content landscape has expanded exponentially, offering opportunities for many creators to venture into showbiz. This development has sparked debates about influencers securing roles in prominent projects. Bhadana, however, dismisses concerns and asserts that talent should be the sole criterion. He says, “If I can sing well, it shouldn’t matter to you whether I’m an actor, singer, or influencer. Your only concern should be the art… No one should feel insecure about others.”
Bhadana’s upcoming project, titled “SSC,” is a coming-of-age drama that revolves around a student’s journey to secure a government job. Cracking the exams becomes the protagonist’s dream, and the series promises to be an engaging exploration of this pursuit. When asked about his transition to the big screen, Bhadana reveals that he is currently reading scripts and aiming for roles that offer something different from his comedic repertoire. He expresses his desire for better opportunities and acknowledges that while he receives offers for comedy roles, he is keen to explore diverse genres.
As Amit Bhadana embarks on this new chapter in his career, his foray into acting signifies the evolving landscape of Indian entertainment. With his relatable charm and a growing repertoire of talents, he is poised to captivate audiences beyond his YouTube fanbase. Excitement builds as fans eagerly await his debut in the highly anticipated web series and anticipate the next steps in his promising acting journey.
In an industry that embraces fresh talent and diverse narratives, Amit Bhadana’s transition into acting stands as a testament to the boundless opportunities that await those who possess the right mix of relatability, passion, and dedication.
By: Tanya Chantola