20th May 2023, Mumbai: M5 Entertainment Talent Agency has recently made significant strides in the health and lifestyle industry, securing three major deals for brand endorsements with prominent celebrities. Kiara Advani has been signed as the brand ambassador for Happilo, Kajal Aggarwal for T.A.C, and Taapsee Pannu for Gynoveda. The agency’s success in aligning these celebrities with the respective brands highlights M5 Entertainment’s expertise and reputation in the industry.
The founder of M5 Entertainment, Sonya V. Kapoor, expressed their excitement and gratitude for the trust placed in their agency by Happilo, T.A.C, and Gynoveda. This accomplishment serves as a testament to the agency’s long-standing track record of excellence, solidifying their position as a trusted partner for businesses. Kapoor emphasised the agency’s core strength in ensuring mutually beneficial partnerships that maximise the potential of both the celebrities and the brands they represent.
Happilo, a leading direct-to-consumer (D2C) brand in India, selected Kiara Advani as its brand ambassador due to her passion for fitness. Advani’s role involves promoting the idea of snacking on protein-rich, healthy, and delicious snacks. The brand launched a celebrity advertisement campaign featuring Kiara Advani alongside another brand ambassador, further boosting their marketing efforts. T.A.C – The Ayurveda Company, a rapidly growing D2C Ayurvedic FMCG brand, partnered with popular actress Kajal Aggarwal for their Dashapushpadi Video Campaign. Aggarwal endorsed T.A.C’s “Dashapushpadi” baby care range, leveraging her status as a new mother.
Gynoveda, the world’s first Ayurvedic FemTech brand with a vision to alleviate menstrual and reproductive problems among Indian women, collaborated with acclaimed actress Taapsee Pannu as their brand ambassador. Pannu’s reputation as an icon for women empowerment and her consistent challenge to the status quo made her a perfect fit for Gynoveda’s mission. The team at Gynoveda praised M5 Entertainment for their careful consideration and understanding of their brand’s vision, resulting in a successful partnership with Pannu said Rachna Gupta Founder, Gynoveda.
Amidst these brand endorsements, M5 Entertainment also ventured into content creation with the production of the short film “Ek Chup.” Starring Mona Singh and directed by Sonya V. Kapoor, the film received critical acclaim and was released on Disney+ Hotstar. This endeavour serves as a stepping stone for M5 Entertainment’s expansion into the world of content creation, as they prepare to embark on feature films and scripted projects in collaboration with leading OTT platforms. These upcoming ventures mark an exciting new chapter for the agency.