15th July 2023,Mumbai: Successful Collaboration with Mission: Impossible – Dead Reckoning Part One
JK Tyre & Industries Ltd, India’s leading tyre manufacturer and a top 25 global player, has struck a remarkable partnership with the highly anticipated movie, Mission: Impossible – Dead Reckoning Part One, set to release on July 12th, 2023.
Creating a Winning Co-Branded Campaign
Blue Bang Media & Entertainment, a prominent entertainment and brand alliance agency, clinched the deal by crafting a winning co-branded campaign that seamlessly blends the movie’s attributes with the brand’s communication.
Merging Brand Communication with the Movie’s Essence
The brand’s communication aligns perfectly with the movie’s attributes, emphasizing that all impossible missions become possible with JK Tyre’s Ranger Series installed in your vehicle.
Massive TV & Digital Campaign on Hotstar and Other Platforms
The collaboration includes a massive co-branded TV and digital campaign, set to dominate the leading OTT platform Hotstar, as well as other media formats, ensuring widespread visibility.
Perfect Fit with the Movie’s Theme and Characters
JK Tyre’s notable features naturally align themselves with the film’s theme and main characters. Ethan Hunt, the senior field agent who tackles seemingly impossible missions and makes them possible, resonates with the brand’s commitment to innovation and excellence.
A Legacy of Innovation and Excellence
For over four decades, JK Tyre has been at the forefront of the tyre industry, driving innovation and excellence through groundbreaking technologies and products. This co-branded campaign brings the brand’s essence and the movie’s characters to life, creating an engaging synergy.
Seamless Synergy Between the Brand and the Film
Mr. Aasif Jaipuri, Media Manager – Branding at Blue Bang Media & Entertainment, highlighted the seamless synergy between Brand JK Tyre and Mission: Impossible – Dead Reckoning Part One. Both revolve around power, strength, and commitment, making the collaboration a perfect match. With Tom Cruise leading the Mission Impossible franchise, the combination strikes a balance between class and mass appeal.
Win-Win Association for Brand and Movie
Blue Bang Media is dedicated to providing a win-win association for both the brand and the movie. Leveraging the film’s powerful star cast and aligning it with JK Tyre’s target audience and focus markets, this collaboration is poised for success.
Movie Synopsis: A Race to Save Humanity
In Mission: Impossible – Dead Reckoning Part One, Ethan Hunt and his IMF team embark on a race around the globe to track down a terrifying new weapon that poses a threat to humanity. With the future and the fate of the world hanging In the balance, Ethan is faced with a formidable enemy and forced to prioritize the mission above all else, even the lives of those he holds dear.
Stellar Movie Cast
The movie features a star-studded cast including Tom Cruise, Hayley Atwell, Rebecca Ferguson, Vanessa Kirby, and Ving Rhames, ensuring a thrilling cinematic experience for audiences worldwide.
About JK Tyre: A Global Force in Tyre Manufacturing
JK Tyre & Industries Ltd, the flagship company of JK Organisation, stands as one of India’s foremost tyre manufacturers and a top 25 player globally. Operating in 105 countries with over 180 global distributors, JK Tyre maintains a strong global presence. With 12 sustainable manufacturing facilities, nine in India and three in Mexico, the company produces approximately 35 million tyres annually. Complemented by a network of over 4,000 dealers and 500+ dedicated brand shops, JK Tyre is synonymous with quality and reliability.
Shaping India’s Motorsport Hub
JK Tyre has also played a significant role in shaping India’s position as the motorsport hub of Asia. For more than three decades, the company has worked tirelessly to develop motorsport infrastructure, promote young talent, and foster a thriving motorsport culture in the country.
The collaboration between JK Tyre and Mission: Impossible – Dead Reckoning Part One is a remarkable fusion of power, strength, and commitment. With a captivating co-branded campaign and an exciting lineup of stars, this partnership is set to accelerate JK Tyre’s brand visibility and captivate audiences with the thrilling world of Mission: Impossible.