23rd June 2023,Mumbai: The renowned 74-year-old actor Samuel L. Jackson has stated categorically that when his time on Earth is over, he will not be replaced by artificial intelligence (AI). Jackson expressed his dislike of studios employing AI to create a resemblance of him in a recent interview, even going so far as to ensure that such a possibility is eliminated from all of his contracts.Jackson thought back to his part in the “Star Wars” prequel trilogy and recalled his first experience with the scanning procedure for AI replication. He made the typical joke about George Lucas using the technology to make ageing actors eternal in the movies. Jackson’s worries about AI were clear from the beginning, but their relationship allowed them to laugh about the issue.
Jackson, a well-known character in the Marvel Cinematic Universe (MCU), disclosed that scanning has turned into a standard procedure at Marvel Studios. Every time a costume is changed, he explained, a scanning procedure is used, which has grown more important because his character Nick Fury’s de-aging for “Captain Marvel” has become more prominent. Jackson became aware that AI replication may be deployed at any time if the studio so wished after his MCU encounter.
Samuel L. Jackson gave guidance to his fellow actors based on his own experiences when dealing with contracts that had ambiguous language like “in perpetuity” and “known and unknown.” He revealed his method of striking out such clauses as a way to vehemently express his opposition to AI replication. Jackson’s advice for the future actors is clear: take a stand and protect your legacy.
The ongoing discussion about the employment of artificial intelligence in the entertainment business is highlighted by Samuel L. Jackson’s opposition to AI replication in movies. The topic has received increased attention as a result of the recent release of Marvel’s “Secret Invasion,” which used AI technology for its opening titles.
Jackson’s persistent dedication to upholding his on-screen legacy serves as a reminder that, even in the age of developing technology, human presence and performance are irreplaceable.
-by Kashvi Gala