10th June, Mumbai – SUGAR POP Beauty, the beloved makeup brand among young Indians, has announced Bollywood actress Shehnaaz Gill as its first brand ambassador. This exciting collaboration between the Bigg Boss star and the youthful, fun makeup brand aims to solidify SUGAR POP’s position as a fan favorite while creating new opportunities to engage with mass audiences, particularly Gen Alpha and Gen Z, who are new to the world of makeup.
To mark this milestone, SUGAR POP Beauty has released a captivating announcement video featuring Shehnaaz Gill. The video can be found at the following link: [Insert link]. In the video, Shehnaaz exudes her vibrant and bubbly personality, building up anticipation as she invites the audience to become a “POP Star.” She then proceeds to demonstrate the use of SUGAR POP’s extensive range of high-quality, beginner-friendly makeup products in simple, step-by-step instructions.
The video seamlessly blends Shehnaaz’s spontaneous charm with the brand’s energetic persona, showcasing the must-have makeup products offered by SUGAR POP.Shehnaaz’s enthusiasm for this new partnership is palpable as she shares her excitement, stating, “Collaborating with SUGAR POP is truly a dream come true for me! It’s an incredible opportunity to embark on this journey alongside them, where I can utilize my effervescent charm and contribute to spreading positivity through their amazing range of products. This partnership feels like a perfect match, as if it were destined to be. I wholeheartedly support SUGAR POP’s mission to make high-quality, user-friendly makeup products accessible to young Indian women all across the country. It aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower and uplift women in every corner of our nation.”
SUGAR POP Beauty, established in 2020 as a retail-first brand, has experienced exceptional growth as an omnichannel brand. Within just 18 months, the brand has successfully expanded its reach to over 50,000 retail outlets, with a strong presence in Tier 1, Tier 2, and Tier 3 cities. Offering a diverse portfolio of 30+ ranges and 130+ SKUs, including products for lips, eyes, face, skin, and nails, SUGAR POP has rapidly gained a loyal customer base among Gen Alpha and Gen Z consumers in less than three years. Today, the brand is available nationwide through various retail channels, leading online marketplaces, and the brand’s own website.
The partnership between Shehnaaz Gill and SUGAR POP Beauty is poised to captivate young makeup enthusiasts across India. With Shehnaaz as the face of the brand, SUGAR POP aims to continue its mission of providing high-quality, user-friendly makeup products that empower young women in every corner of the country. Together, they are set to create a wave of positivity and inspire a new generation of makeup enthusiasts to embrace their unique style and beauty.