8 June 2023, Mumbai: The India International Brand Summit 2023, now in its 3rd edition, brought together top brands, agencies, and marketing leaders at the prestigious ITC Maurya in New Delhi. The grand event unfolded as a captivating platform where industry veterans and accomplished advertising professionals converged, fostering profound discussions on meticulously crafted themes aimed at navigating the intricate landscape of present market realities.
Shaping the Future of Marketing
A convergence of industry leaders took place at the summit, with renowned companies like Microsoft, HMD Global, Airtel, Patanjali Ayurveda, Lenovo, Schneider Electric, HP, and Home Credit India making their presence felt. The event also witnessed the active participation of major advertising agencies including Magnon Group, eg+ Worldwide, and TBWA\India. With a focus on shaping the growth trajectory for both organizations and individuals in the foreseeable future, the summit embarked on its journey. To adapt marketing narratives to the ever-evolving dynamics and capture the fleeting attention of consumers, the summit commenced with a stimulating panel discussion on “Creator Economy & Social Commerce: Unleashing the Power of Content Marketing.” Esteemed speakers such as Praveen Rao, the Director of Marketing at SAP, Tathagat Jena, the Marketing Head for the India region at HMD Global, Rahul Dutta, the Country Head of Microsoft Surface, and Vivek Merani, the Managing Director of Magnon eg+, graced the stage to share their invaluable insights and expertise on the subject matter.
Captivating Consumer Attention
Embarking on an enlightening exploration, the second panel embarked on a captivating discussion on the art of “Crafting B2C Brands to Conquer the Global Stage: The Power of Localization in a Hyperconnected World.” Esteemed panelists, such as the visionary Anita Nayyar (COO – Media, Branding & Communications, Patanjali Ayurveda), the dynamic Lloyd Mathias (Angel Investor), the ingenious Saikat Sinha (APAC – Consumer Marketing Lead, Lenovo), the strategic Ashish Tiwari (Chief Marketing Officer, Home Credit India), and the accomplished Naved Aqueel (Managing Director, Magnon Sancus), graced the stage, enlightening the audience with their unparalleled insights and expertise. The final discussion centered around the “Integration Challenge for the Contemporary Marketer” and explored the dynamics between creative agencies, production agencies, digital agencies, media agencies, and influencer agencies. Esteemed speakers such as Archana Aggarwal (VP – Media, Airtel), Ranjeev Vij (Executive Director, TBWA\India), Jonathan Leck (Global Director – Digital Innovation), and Nitin Naresh (Managing Director, Magnon Designory) shared their valuable insights on the topic.
Exploring Content Marketing Strategies
In discussing the India International Brand Summit 2023, Vineet Bajpai, the visionary Founder & CEO of Magnon Group, emphasized the ever-evolving nature of the marketing and advertising landscape. Talentrack, a renowned Influencer Aggregation and User-Generated Content Platform, orchestrated this dynamic event. The summit received invaluable support from esteemed partners, including Magnon Group as the Presenting Partner, NEO as the Investment Partner, Marketing Mind as the Social Media Partner, TreeShade Books as the Publishing Partner, Nine Triangles as the Process Partner, Talentown as the Online Media Partner, and Social Samosa Network, Dainik Jagran, and I Avatar Z as Media Partners. With an active participation of over 350 attendees, the summit offered a captivating and interactive atmosphere.
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By Yashika Desai.