26th October 2023, Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, and the OTT branch of ZEEL, unveiled #ZEE5GameChangers in its latest endeavor to raise awareness on socially significant topics through content and marketing efforts. The campaign was launched in New Delhi Headquarters by the leading cast of ‘Duranga Season 2’ with the female police force deliberating on the hardships and triumphs of women in the area of law enforcement. Ace actors Amit Sadh and Drashti Dhami interacted with prominent director Rohan Sippy and Abhirup Datta, Head of AVOD Marketing at ZEE5.
The launch of the psychological thriller ‘Duranga 2’ marked the beginning of the #ZEE5GameChangers campaign. This initiative, an extension of ZEE5’s content, addresses vital social issues, including identity theft and the story of a determined female cop. ZEE5’s diverse stories in various languages aim to raise awareness and promote change through compelling narratives. DCP PRO Suman Nalwa and lead actress Drashti Dhami discussed the experiences of the police workforce, emphasizing the platform’s commitment to meaningful storytelling.
Hon’ble DCP PRO Suman Nalwa, Delhi Police said, “It is extremely heartening to see ZEE5 coming up with socially relevant and appealing content titles, having the capacity to hold the audiences on the tenterhooks. We are also delighted that ZEE5 acknowledges and appreciates the work being done by women police personnel. The female police officers of the Delhi Police Force hail from different parts of the country and work on challenging tasks despite of their struggles and hardships. This acknowledgment and interaction gives us motivation and rejuvenates our commitment to serve the city to the best of our capabilities.”
Mr. Abhirup Datta, Head – AVOD Marketing, ZEE5 said, “At ZEE5, our commitment is to invest in educational, innovative, and relatable content. While we celebrate cultural diversity, we remain steadfast in our pursuit of addressing real-life challenges as a consumer-centric brand. We believe in the transformative power of storytelling and recognize that it’s through deliberate and impactful marketing efforts that we can connect/educate/sensitise the wider audience. With #ZEE5GameChangers we aim to create a platform where we can connect, collaborate, and communicate with our viewers through impactful content and marketing initiatives. With every initiative like this, we aim to create conversations that matter and give our audiences greater access to diverse and quality narratives.”
Duranga’s lead actress Drashti Dhami said, “While Duranga gave me a chance to portray the role of a police officer, #ZEE5GameChangers initiative gave me the chance to interact with some of these brave real-life heroes / women police officers in the Delhi force. It was my profound honour to be part of this initiative that not only celebrates the noteworthy achievements of these exceptional women but also ignites crucial conversations surrounding their inspirational journeys. Meeting them served as a great reminder that each of us has the power to break barriers, shatter stereotypes, and make a significant impact. I am truly thrilled to be a part of a moment that recognizes their invaluable contributions to society and acknowledges that their stories need to be heard and celebrated.”
ZEE5 provides a wealth of socially relevant information in a variety of languages, fostering diversity, busting stereotypes, and launching critical conversations to empower audiences and drive change. Duranga is an eight-episode online series that premiered in August 2022. It is produced by Rose Audio Visuals and stars Amit Sadh, Drashti Dhami, and Gulshan Devaiah as key performers. It is a compelling love story with elements of mystery and suspense. Season 2 of Duranga, directed by Rohan Sippy, premiered on October 24, 2023. Fans can expect more twists and shocks this season as Inspector Ira discovers her seemingly ideal husband’s secret past.
ZEE5, a part of Entertainment Enterprises Limited (ZEEL), stands as India’s and Bharat’s premier indigenous video streaming platform, catering to diverse entertainment enthusiasts. With a rich library comprising 3,400+ films, 200+ TV shows, 170+ originals, and 5 lakhs+ hours of content, ZEE5 operates in 12 languages, offering a wide range of Originals, Indian and International Movies, TV Shows, Music, Kids shows, Edtech, Cineplays, News, Live TV, and Health & Lifestyle content. Its advanced technology, developed in collaboration with global tech innovators, ensures a seamless, highly personalized viewing experience across various devices, ecosystems, and operating systems.