2 November 2023, Mumbai: Def Jam India, the esteemed Hip-Hop label division of Universal Music Group (UMG) in India & South Asia, is thrilled to announce the exclusive signing of Delhi’s renowned rapstar, Raga. This strategic collaboration aligns with Def Jam India’s steadfast commitment to recognizing and nurturing raw Hip-Hop/Rap talents in the region.
This partnership marks a pivotal moment in Raga’s impressive rap career while reaffirming Def Jam India’s dedication to propelling Indian Hip-Hop and its diverse sub-cultures nationwide.
With a compelling discography of impactful rap tracks, Raga has gained widespread acclaim, becoming one of Northern India’s most influential rappers. His sharp rap verses and provocative vocal delivery have transitioned him from an underground rap icon to a mainstream rapstar in a short span. To his fans, Raga is a revered figure, skillfully weaving his early life experiences in the streets of Jamnapar, East Delhi, into poignant conscious rap, and effortlessly ascending to a prominent position in modern commercial rap.
Raga’s discography is home to the internet-breaking Haryanvi rap single “Kaleshi Chori” alongside DG Immortals, his top-selling singles with Def Jam India including “Sheher” and “Badan”, sprawling debut album “Rap Ka Mausam”, single “GTA NCR” and more. As India witnesses a historic disruption in rap music, Def Jam India strives to encourage and solidify such important shifts in Indian music. Through this massive partnership, the coveted record label aims to not just support Raga’s promising rap career but further pave the way for millions of young rap artists across India.
Def Jam India and Universal Music India are honoured to welcome Raga to our home. From the narrow alleys of Laxmi Nagar to signing with Def Jam India, Raga’s journey has been astonishing and with the exclusive partnership, the rapper continues to inspire and influence the burgeoning Hip-Hop scene in India.
Raga is now gearing up for the highly anticipated release of his forthcoming EP “Midtown Madness”. The incendiary project, which has been previewed by Raga himself at some of the biggest live events in India including Def Jam India’s historic ‘50 years of Hip-Hop’ concert in Delhi-NCR, will witness Raga’s most infectious bars yet. Further, Raga has worked exclusively with renowned Hip-Hop filmmaker Azar Strato for a music video from the project.
Devraj Sanyal, Managing Director and CEO, Universal Music India & South Asia, expressed his excitement on Def Jam India’s latest signing. “We are thrilled to announce the latest addition to the Def Jam India family, Rapper Raga. His unique blend of lyrical prowess and raw talent has already made waves in the Indian hip-hop scene, and we are excited to amplify his voice on a global stage. Raga’s signing with Def Jam India represents our commitment to fostering home-grown talent and taking it to new heights. Get ready for the next chapter in Indian hip-hop with Rapper Raga and Def Jam India”.
Raga himself shared his enthusiasm, stating, “I’m truly excited to partner with Def Jam India. I grew up listening to the record label’s iconic rap artists including the revered Public Enemy, Jay-Z, Pusha T & many many more. While it’s an honour for me to be a part of such an iconic record label, I’m also aware that this partnership will inspire millions of rap artists across India. I’m grateful for the opportunity and the trust that Def Jam India has expressed in my artistic vision and my music. Together, we’re going to make some incredible music and break new boundaries in this ever-expanding world of Hip-Hop. We’re comin’!”
Raga’s long list of accomplishments doesn’t just end here. At just 28 years of age, the New Delhi trailblazer is set to serve as a guest judge on MTV Hustle Season 3 – India’s biggest Hip-Hop reality TV show. During his brief tenure, Raga will share rare insights and his personal experiences with the next promising generation of rappers at the show. His presence alongside Hip-Hop pioneers and industry heavyweights including Badshah, Ikka, Dino James & more is sure to turn MTV Hustle’s latest season into the most exciting season yet.