13th May 2023 Mumbai: According to an official on Friday, Mumbai Police had filed a FIR against unknown people on Thursday for utilising cricket legend Sachin Tendulkar’s name, image, and voice for the promotion of pharmaceutical items without his consent.
Former cricketer Sachin Tendulkar reported to the Mumbai Crime Branch that people were being deceived online by using his name, image, and voice in phoney advertisements. The Mumbai Police Cyber Cell has filed a case under sections 426, 465, and 500 of the IPC against unnamed individuals.
According to an official on Friday, Mumbai Police had filed a FIR against unknown people on Thursday for utilising cricket legend Sachin Tendulkar’s name, image, and voice for the promotion of pharmaceutical items without his consent.
On Thursday, he added, one of Tendulkar’s assistants reported the incident to the West Region Cyber Police Station.
“We have noticed that there have been attempts to impersonate Sachin Tendulkar’s attributes in an unauthorized manner, for selling products and services not associated with him. These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorized products and services online. We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast..,” the statement from Sachin Tendulkar Foundation’s management team read.
From his Twitter account, Sachin Tendulkar posted about the situation and cautioned followers against falling for such false advertising. Additionally, he urged consumers to report deceptive and false advertising.
The complainant claimed to have seen web adverts for a pharmaceutical company that claimed the legendary batter supported their line of goods.
Additionally, he discovered the website sachinhealth.in, which featured Tendulkar’s image to advertise these goods.
Tendulkar directed his aide to file a lawsuit since the corporation had never obtained his consent to use his name and images and it was harming his reputation.
According to the official, a First Information Report was filed under the Information Technology Act and Indian Penal Code sections 420 (cheating), 465 (forgery), and 500 (defamation) against anonymous individuals.
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–by Kashvi Gala