4th November 2023, Mumbai: The Vikrant Massey starrer, ’12th Fail,’ based on Anurag Pathak’s novel, has been making a mark at the box office. In its first week, the film managed to accumulate a total of Rs 13.04 crore. As it enters its eighth day in theaters, ’12th Fail’ continues to maintain its momentum, securing an additional Rs 1.70 crore in collections.
12th Fail Steady and Strong Performance
This film’s success story is underscored by its steady performance over the week. Despite a slow start, with an opening day collection of just Rs 1.11 crore, it saw a significant boost over the weekend, earning Rs 2.51 crore on Saturday and Rs 3.12 crore on Sunday. The numbers dipped slightly on the first Monday, with a 51% decrease resulting in collections of Rs 1.5 crore. However, the film rebounded, collecting Rs 1.65 crore on Tuesday, Rs 1.85 crore on Wednesday, and Rs 1.30 crore on Thursday.
Connection with the Audience
The film’s consistent performance demonstrates its resonance with the target audience. With no major competition in its path this week, ’12th Fail’ is well on its way to reaching the Rs 20 crore box office mark before the release of ‘Tiger 3’ on November 12.
Vidhu Vinod Chopra’s Ambitious Project
Director Vidhu Vinod Chopra, the creative force behind ’12th Fail,’ shared his perspective on this ambitious project. He noted that this film is of significant importance in today’s cinematic landscape. Despite not promoting it for monetary gain and retaining control over its distribution, Chopra expressed his deep commitment to this project and the creative fulfillment it represents.
12th Fail Storyline
For those unfamiliar with the film’s premise, ’12th Fail’ revolves around the resilient protagonist, Manoj, portrayed by Vikrant Massey. Manoj faces failure in his 12th-grade board exams but refuses to be disheartened. Instead, he embarks on a new academic journey, setting his sights on the formidable UPSC examination. This story of determination and resilience appears to have struck a chord with the audience, contributing to the film’s box office success.
By Yashika Desai