30th October 2023, Mumbai: Vikrant Massey starrer “12th Fail” is making a notable impact at the box office, displaying steady growth and earning ₹6.8 crore during its opening weekend. The film, directed by Vidhu Vinod Chopra, has garnered positive attention due to its inspiring storyline.
Sunday’s Occupancy and Collection
On Sunday, the film recorded a commendable 24.4 percent occupancy rate, showcasing a significant increase since its opening day. The positive word of mouth and audience support have contributed to the film’s success. According to early estimates reported, “12th Fail” collected ₹2.8 crore on Sunday. This impressive figure brings the film’s three-day total collection to ₹6.42 crore.
Higher Hindi Occupancy
“12th Fail” exhibited higher Hindi occupancy on Sunday, reaching 24.41 percent. This upward trend in occupancy is the film’s growing popularity among audiences. It initially opened with ₹1.1 crore and saw a boost to ₹2.51 crore on Saturday.
A Story of Ambition and Overcoming Setbacks
“12th Fail” is a story that revolves around ambition, dedication, and the resilience to overcome setbacks. It is based on Anurag Pathak’s best-selling novel, depicting the remarkable journey of IPS officer Manoj Kumar Sharma and IRS officer Shraddha Joshi. The film features Medha Shankar alongside Vikrant Massey. While inspired by Manoj Kumar Sharma’s life, director Vidhu Vinod Chopra emphasizes that “12th Fail” is a story that resonates with everyone who migrates to big cities with aspirations and dreams. It’s not a biopic, but rather a portrayal of the aspirations and struggles that define each individual’s journey.
Vidhu Vinod Chopra’s Inspirational Vision
Director Vidhu Vinod Chopra, who embarked on this project at the age of 66 and completed it at 71, sees “12th Fail” as a means to make a positive impact on people’s lives. He believes that the film has the potential to inspire and uplift. He shared, “My job as an artist or a filmmaker is to make the world slightly better than what it was when I came. So, if I can make a film that can make a slight difference to people’s lives, it inspires me. Money has never driven me. I could have made Munnabhai 3, 4, 5, 6… and be a multi-millionaire, which I’m not. I chose to make ’12th Fail’ with Vikrant Massey.”
“12th Fail” is carving a niche for itself at the box office, with Vikrant Massey’s remarkable performance and a compelling storyline resonating with the audience. The film’s ability to connect with the aspirations and dreams of individuals in big cities is driving its success. Vidhu Vinod Chopra’s dedication to making a meaningful impact through cinema further adds to the film’s inspirational journey.
By Yashika Desai