15 September 2023, Mumbai: Despite the absence of extensive promotional material, trade experts believe that Salman Khan’s upcoming film, “Tiger 3,” may not need an aggressive marketing campaign to be successful. The “Tiger” franchise, produced by Yash Raj Films, has garnered significant attention and excitement among fans.
Tiger 3 Storyline and SRK’s Cameo
In “Tiger 3,” Salman Khan reprises his role as Tiger/Avinash Singh Rathore, with Katrina Kaif returning as Zoya. This time, the story involves Zoya confronting enemies from her past. The film also features a cameo appearance by Shah Rukh Khan as Pathaan, adding to the anticipation.
“Jawan,” would not make much sense.
While some Salman Khan fans have expressed disappointment over the lack of promotional material released by Yash Raj Films, trade expert Atul Mohan suggests that the film’s November 10 release date is still almost two months away. He believes that promoting the movie too early, especially while audiences are focused on other releases like “Jawan,” would not make much sense. Mohan points out that certain recent successful films, including “Pathaan” and “Rocky Aur Rani Ki Prem Kahaani,” followed a strategy of not keeping a significant time gap between the release of their trailers and the film itself. This approach created a sense of anticipation and drew audiences to theaters.
“Tiger 3” delivers strong music?
He also highlights the importance of music in creating buzz around a film, noting that hit songs can attract audiences. If “Tiger 3” delivers strong music, it could significantly contribute to the film’s success. Other trade experts echo this sentiment, emphasizing the organic interest and ground-level buzz surrounding “Tiger 3.” They expect that anticipation for the film will continue to grow as its release date approaches.
Fans of Salman Khan are eagerly awaiting a blockbuster film from the actor, especially after his previous movie, “Kisi Ka Bhai Kisi Ki Jaan,” did not meet expectations at the box office. “Tiger 3” has generated substantial excitement, and the hope is that it will mark a resounding comeback for the beloved Bollywood star.
By Yashika Desai