16th October, 2023, Mumbai: Featuring Ranbir Kapoor and Ananya Pandey as brand ambassadors, TASVA introduces its Autumn Winter 2023 collection, redefining the essence of Indian culture and tradition. Through a collaboration between visionary designer Tarun Tahiliani and consumer powerhouse Aditya Birla Fashion & Retail Ltd., the brand stands as a seamless blend of heritage, cultural richness, and exceptional craftsmanship, epitomizing the Modern Indian Man.
This collection pays a sincere homage to the evolving trends in men’s fashion within the Indian social context. The television advertisement, showcasing the brand ambassadors, captures the playful spirit characterizing contemporary wedding celebrations. It challenges the traditional notion of men remaining detached from wedding preparations. Instead, it encourages grooms to actively participate in shaping their special day, making choices that mirror their utmost potential.
Filled with joy during the launch, Ranbir Kapoor expressed, said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban
grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Drawing inspiration from India’s architectural wonders and its mesmerizing natural landscapes, this collection weaves a captivating tale adorned with an array of architectural, floral, and fauna motifs.
Let’s look:
Capturing the essence of the collection, Ananya Pandey remarked, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s
lens.”
In the signature style of Tarun Tahiliani, this collection elegantly merges the legacy of traditional aesthetics with the seamless contours of modern design. Showcasing a commendable dedication to affordability and inclusivity, this collection serves a wide-ranging customer base, “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life,
comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” stated Tarun Tahiliani.
During this wedding season, enhance your closet with Tasva’s effortless charm, featuring breezy kurta sets and impeccably tailored sherwanis and achkans. Explore a diverse range of clothing options, including versatile Indo-western ensembles and chic dinner jackets, catering to every taste and occasion.
Pleased with the launch of the collection campaign, Mr. Ashish Mukul, Brand Head, expressed his delight, “Over the last year, Tasva has created a strong customer connect
with its best-in-class product offering and unique store experience for Men’s
Indian wear buyers. We have an exquisite range across festive occasions &
wedding wear apparel and accessories for Men. We believe we are the go-to
choice for the Global Indian man looking for designer wedding wear at
affordable prices.”
For more updates; click on the website: https://www.tasva.com/pages/about-tasva