6th April 2023, Mumbai: The Hindi film industry has been going through a tough time lately, with many of the biggest stars struggling to draw audiences to the theatres. Only two films, Pathaan and Tu Jhoothi Main Makkaar, have managed to cross Rs 100 crore at the box office in the first quarter of 2023, leaving many people questioning the content being delivered by the industry.
At a recent press conference for the Filmfare Awards 2023, Salman Khan, one of the biggest stars in the industry, was questioned about the underperformance of Hindi films. In response, he made some interesting observations about the current state of the industry.
Salman khan pointed out that one of the main reasons why Hindi films are not connecting with audiences today is that many filmmakers have a limited understanding of India. He said that they often only focus on a narrow area like Andheri to Colaba, while the country is much larger and diverse. He went on to say that the filmmakers he has met and interacted with are too cool, and they make content that is not relatable to the majority of the people in the country.
Khan’s observations reflect a broader trend in the Indian film industry. Many critics and commentators have pointed out that the industry has become too insular, with filmmakers and stars catering to a small, urban audience. This has resulted in a situation where films are made primarily for the multiplex audience, while the vast majority of people in the country, who live in smaller towns and villages, are left out.
Salman Khan also noted that many filmmakers today think that they are making iconic movies like Mughal-e-Azam, Sholay, Hum Aapke Hai Kaun, or Dilwale, but fail to deliver on that promise. He said that making a good film is not easy and that filmmakers should focus on creating quality content that connects with audiences.
Khan’s comments are a call to action for the Hindi film industry to start making films that are more relatable to the broader Indian audience. He is urging filmmakers to step out of their comfort zones and try to understand the diverse cultures and experiences of people across the country.
As for salman Khan himself, he is hoping that his upcoming film, Kisi Ka Bhai Kisi Ki Jaan, will prove his point. Directed by Farhad Samji and starring Pooja Hegde, Venkatesh Daggubati, Jagapathi Babu, Shehnaaz Gill, and others, the film is set to release on April 21. Khan is optimistic that the film will connect with audiences and demonstrate that there is a hunger for good, relatable content in the country.
In conclusion, Salman Khan’s comments about the current state of the Hindi film industry are a wake-up call for filmmakers and stars to start creating content that is more diverse and relatable. While the industry has been going through a tough time, there is still a lot of potential to tap into the vast and diverse audience that exists across the country.