2nd May 2023: Aryan khan, son of the megastar Shahrukh khan, launched his clothing brand on 30th April, 2023 at 7:30 IST and in no time it’s costing was a part of news headlines.
Aryan khan launched dyavol X, his own clothing line with a grand marketing campaign including Shahrukh khan on last Sunday of April 2023. The clothing website ‘dyavolx.com’ became live for everyone but what caught more attention than the designs, was the pricing of the clothes.
When the site went live people couldn’t access it and the brand released the statement that due to heavy traffic the website has crashed and again made it live. The cost ranges from $200 dollars for a sweatshirt and 2 lakhs for a jacket. Netizens didn’t took a moment and started making memes and roasting Aryan khan’s brand for the over expensive pricing. Some says that clothes for this much money is worthless , while some takes Aryan’s side and defends the pricing. People could be seen commenting “a middle class guy will never be able to afford this”, “have you seen the prices”, “ dono kidney bechke bhi nhi le sakenge” and so on.
Whereas the brand only seems for the rich people and not for the middle class Or not so rich population as they wouldn’t be able to afford even a t-shirt from dyavol X. Shahrukh khan and Aryan khan have been seen together promoting the brand through ads and social media campaign and even the dyavol X promotional as was directed by Aryan.
This created the hype and excitement in the audience but the inappropriate costing seemed to have killed the excitement.On the other hand, Aryan will be seen doing his directorial debut with the movie Stardom, under red chillies production.