27th June 2023, Mumbai: Anastasia Beverly Hills, the renowned beauty company known for its makeup and eyebrow products, has appointed Bollywood actor Malaika Arora as its brand ambassador for India. This significant partnership coincides with the brand’s celebration of 25 years of global operations. House of Beauty Private Ltd., the company responsible for introducing Anastasia Beverly Hills to India, made the announcement.
Arora style sense and glamour perfectly grace the core values of the Anastasia Beverly Hills brand, according to a statement released by the company. Over the course of its 25-year journey, the brand has expanded its assortment to include a wide range of products, earning a reputation as an essential choice among makeup artists.
Indian consumers can now access Anastasia Beverly Hills products through various online platforms such as Nykaa, Boddess, Tira, Tata Cliq Luxe, Palette, and Myntra. Furthermore, the brand has established a presence in offline retail channels with stores in major cities like Delhi NCR and Mumbai, as well as through Sephora and SS Beauty stores.
Anastasia Soare, the founder and CEO of Anastasia Beverly Hills, expressed excitement about reaching the 25-year milestone and extended gratitude to millions of loyal customers who have supported the brand’s growth. Soare also acknowledged the dedication and impeccable service provided by the brand’s global team members and colleagues. She warmly welcomed Malaika Arora as the company’s first-ever brand ambassador in India.
In response to her appointment, Malaika Arora expressed her thrill at joining the cult and iconic makeup brand as it celebrates 25 years. As a beauty enthusiast herself, Arora has admired the brand commitment to quality and innovation, particularly in their brow products, which she has been using for a long time. Arora firmly believes in the transformative power of makeup, emphasising its ability to enhance not only one’s appearance but also their confidence and sense of self.
Sanjali Giri, the Vice President of International Brands and Retail at House of Beauty, emphasised the brand’s ethos of inclusivity in India and announced Malaika Arora as the brand ambassador for the Indian market. This move aims to inspire beauty enthusiasts across different cultures and age groups, reflecting the brand’s dedication to diversity and representation.
With Malaika Arora joining forces with Anastasia Beverly Hills, one can anticipate an exciting journey ahead for the brand in India. As the beauty company continues to captivate customers worldwide, this partnership reinforces their commitment to providing exceptional beauty products and empowering individuals to embrace their unique style and confidence.
By: Tanya Chantola