30 June 2023, Mumbai: Gurugram, 30th June 2023: Zupee, a leading online skill-based gaming platform in India, has announced renowned entertainer Kapil Sharma as its brand ambassador. This strategic partnership with Kapil Sharma allows Zupee to expand its presence in the thriving world of skill-based online gaming, particularly in the popular game of Ludo. Alongside Ludo, Zupee offers a diverse range of engaging casual and board games, solidifying its position as a leader in the industry.
Zupee’s latest campaign, ‘India Ka Apna Game,’ pays homage to the deep-rooted connection and widespread popularity of Ludo among the masses. This initiative aims to foster a sense of enjoyment and inclusivity by democratizing Ludo and making it accessible to individuals from various social backgrounds. The campaign showcases Zupee’s commitment to promoting meaningful entertainment while celebrating the nation’s affection for Ludo. This association with Kapil Sharma further strengthens Zupee’s esteemed celebrity partnerships, which include renowned stars like Salman Khan.
Dilsher Singh Malhi, CEO and Founder of Zupee, expressed his enthusiasm about the collaboration, stating that Kapil Sharma’s comedic brilliance and relatable charm align perfectly with Zupee’s mission to deliver joyful and meaningful entertainment. Through the ‘India Ka Apna Game’ campaign, Zupee aims to celebrate the widespread popularity and emotional connection people have with the game of Ludo, honoring its special place in the hearts of the nation.
Kapil Sharma, the beloved actor and entertainer, shared his excitement about joining Zupee as a brand ambassador. He praised Zupee’s innovative approach and dedication to providing meaningful entertainment, particularly with their flagship product, Ludo. Known for its engaging gameplay, Ludo has captured the hearts of millions. Kapil Sharma is thrilled to contribute to spreading the love for Ludo and be a part of this incredible partnership with Zupee.
In addition to Kapil Sharma’s involvement, the ‘India Ka Apna Game’ campaign also features esteemed sports personalities, including former Indian cricketer Harbhajan Singh, former Indian professional hockey player Sardar Singh, Indian freestyle wrestler Yogeshwar Dutt, and Indian Kabaddi player Pawan Sehrawat. Together, they engage in a playful discussion about which game truly represents ‘India Ka Apna Game.’Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, expressed that Ludo is deeply ingrained in India’s cultural fabric and appeals to a wide range of audiences. The campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India Ka Apna Game’ in a fun and quirky manner.
This collaboration is structured by ‘PAB – People As Brand,’ a concept developed by Leo Burnett and produced by Prodigious.
About Zupee: Founded in 2018 by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh, Zupee is one of India’s fastest-growing online skill-based gaming platforms. It dominates the casual and board game segment within the real money gaming (RMG) industry. Zupee offers a portfolio of skill-based casual and board games, redefining the online real money gaming ecosystem by providing meaningful entertainment and moments of joy. The platform aims to create a learning-driven gaming ecosystem in the country. Zupee is backed by prominent investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners.