Since it was first revealed, Pathaan, the most anticipated film of the year, has generated a significant amount of hype online. Shah Rukh Khan’s comeback is an advantage for the movie because it has generated buzz even before its big debut. Controversies that Pathaan has caused have added to the movie’s already insane fan following. All of these factors combined to make the adrenaline-pumping movie sufficient enough to avoid promotion.
We have observed that Yash Raj Films or the main actors Shah Rukh Khan, Deepika Padukone, and John Abraham did not publicise the movie like other films do. The group decided against conducting interviews as well. Before it opens, the movie has the vibe of a box office sensation. We discovered why there were no interviews as the film neared its theatrical debut.
The Pathaan team decided internally to steer clear of any media appearances and interviews. Shah Rukh Khan, the lead actor, made the choice in light of the controversies in his personal life. Everyone, including Deepika Padukone and John Abraham, respected the choice. The other prominent actors also took a step back from interactions with the media.
According to a close friend of SRK, the choice to avoid media appearances for Pathaan was deliberate. Due to the events involving SRK’s son Aaryan, SRK no longer engages with the media to avoid awkward questions. Recall that last year, a Mumbai cruise was the scene of a cocaine search that resulted in the arrest of Shah Rukh Khan’s son Aaryan Khan.
John Abraham and Deepika Padukone, who are both actors with SRK, stood by him when he cancelled the interview. Despite any media appearances and advertisements, the movie is anticipated to do well at the box office. Aditya Chopra’s grandiose spy universe is produced by Yash Raj Films under the direction of Siddharth Anand. On January 25, 2023, the action film will be released in Hindi, Telugu, and Tamil.