28th September 2023, Mumbai: Vicky Kaushal and Manushi Chhillar’s much-anticipated film, “The Great Indian Family,” seems to be on the verge of concluding its theatrical run as it grapples with significant challenges at the box office. The film, which hit theaters on September 22, has struggled to make a mark and appears unlikely to surpass the modest milestone of Rs 10 crore in earnings. “The Great Indian Family” got off to a sluggish start at the box office, with an opening day collection of just Rs 1.4 crore net in India. However, its struggle has been compounded by fierce competition from Shah Rukh Khan’s blockbuster film, “Jawan.”
“The Great Indian Family” Box Office Collection
The film’s box office performance took another hit on Wednesday, September 27, as it recorded a substantial drop in collections. According to trade reports, it is estimated to have garnered a mere Rs 82 lakh net in India on that day. Consequently, the film’s total domestic collection currently stands at a meager 7.58 crore in India. On September 27, the film witnessed an occupancy rate of just 9.03 percent across the country.
“The Great Indian Family” Overview
“The Great Indian Family,” directed by Vijay Krishna Acharya, revolves around Vicky Kaushal’s character, a devout Hindu Pandit who discovers that he is of Muslim heritage. The film also features Manoj Pahwa and Kumud Mishra in supporting roles. Produced by Aditya Chopra under the banner of Yash Raj Films, the movie boasted cinematography by Ayananka Bose and editing by Charu Shree Roy. Despite its promising cast, production, and intriguing storyline, the film has struggled to resonate with audiences and make a significant impact at the box office.
“The Great Indian Family”To End BO Collection soon?
The film’s ongoing underperformance may lead to an early exit from theaters, as it faces a daunting challenge in its bid to cross the Rs 10-crore milestone. While its theatrical journey appears to be ending on a rather subdued note, the film will have an opportunity to connect with viewers through digital and satellite platforms in the future, where it might find a more receptive audience.
By Yashika Desai