18 June 2023, Mumbai: The release of Adipurush, a blockbuster film that hit the screens on June 2, has left its mark on the box office collections of Zara Hatke Zara Bachke. The latter, starring Vicky Kaushal and Sara Ali Khan, struggled to maintain its momentum on its 15th day, earning a mere Rs 1.08 crore, a significant decline from the previous day’s collection of Rs 2.25 crore.
Adipurush, with its massive success, has managed to draw away audiences from Zara Hatke Zara Bachke, which already faces the challenge of being a smaller-budget film. This competition from a high-profile release has undoubtedly impacted the latter’s box office performance. Furthermore, Zara Hatke Zara Bachke received mixed reviews from critics. While some applauded the film’s humor and performances, others criticized its plot and pacing. These varied opinions may have also played a role in the film’s underwhelming box office numbers. However, it is premature to label Zara Hatke Zara Bachke as a commercial failure. The movie is still in theaters and has the potential to regain traction in the upcoming weeks. Nevertheless, the current box office performance does not inspire confidence. On its opening day, Zara Hatke Zara Bachke managed to gross around Rs 5.25 crore despite the mixed reviews. The movie continues to stand tall within the confines of the domestic box office, gracefully accumulating a remarkable sum of Rs 1.98 crore nett on its fourteenth day of enchantment, dated June 15th.
Unfortunately, the film encountered its lowest point on June 16, when it faced tough competition from Adipurush, starring Prabhas and Kriti Sanon. On its 15th day, Zara Hatke Zara Bachke struggled, earning only Rs 1.08 crore. As a result, the film’s total earnings now stand at Rs 64.08 crore.
Zara Hatke Zara Bachke revolves around the story of a married couple, played by Sara Ali Khan and Vicky Kaushal, who contemplate divorce due to the stagnation in their relationship. Produced by Jio Studios and Dinesh Vijan, the film is a production of Maddock Films and was written by Laxman, Maitrey Bajpai, and Ramiz Khan. As the film continues its theatrical run, the future prospects of Zara Hatke Zara Bachke’s box office performance remain uncertain. The competition from Adipurush and the mixed critical reception pose challenges, but time will tell if the film can bounce back and leave a lasting impact on the audience.
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By Yashika Desai.