25 June 2023, Mumbai: The extraordinarily expected film Adipurush, starring Prabhas and Kriti Sanon in the lead roles as Ram and Sita, has didn’t make a substantial impact on the box office. Directed by Om Raut, the film depicts pivotal characters from the epic Ramayana, with Saif Ali Khan portraying the position of Ravan. Despite its celebrity-studded cast and vast manufacturing, Adipurush struggled to attract audiences and faced bad reviews for its unbalanced VFX and dialogues.
The box office collections for Adipurush have shown no symptoms of improvement from its initial launch. Even for the duration of the weekends, the movie’s income remained negative, slightly attaining single-digit figures. On its 9th day, Adipurush controlled to earn a meager Rs 5.25 crore throughout all languages, that is disappointingly low considering the production costs and megastar strength concerned. As of now, the film’s total collection stands at approximately Rs 263.5 crore. Adipurush saw a mild restoration on its 2nd Saturday, with an estimated collection of Rs 5.25 crore in all languages. However, on its 2nd Friday, the movie may want to simplest accumulate Rs 3.40 crore. The initial earnings of Adipurush change by large amount because of its overall performance throughout the whole weekend, earning Rs 86.75crore on the first day, Rs 65.25 crore on the first Saturday, and Rs 69.1 crore on the primary Sunday. However, the film faced a big decline in collections, plummeting over 75% on its first Monday with handiest Rs 16 crore. Subsequently, Adipurush endured its downward fashion, with profits of Rs 10.25 crore on Tuesday, Rs 7.25 crore on Wednesday, Rs 4.85 crore on Thursday, and Rs 3.40 crore on Friday.
Multiple factors have contributed to Adipurush’s underwhelming box office performance, such as terrible word of mouth, sizable ticket cancellations, and decreased screenings in multiplexes and theaters because of bad target audience reaction. The controversy surrounding the alleged misrepresentation of the Ramayana within the film has also led to demands for a ban via the All Indian Cine Workers Association (AICWA) and some moviegoers. The movie’s struggles have raised issues amongst filmmakers, with many hesitant to announce or touch any other Ramayana-based story due to the controversies and potential box office challenges.
Despite efforts to revive collections by means of decreasing ticket fees and transforming dialogues, Adipurush keeps to stand a disappointing reaction. The film’s underwhelming box office figures are particularly alarming considering its grand scale cost and production value. Adipurush is inspired from India’s most respected epic, the Ramayana, with Prabhas portraying the character of Ram, Kriti Sanon as Sita, and Saif Ali Khan as Ravan. However, the movie’s lackluster performance has hindered its capability to have a lasting impact on audiences.
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By Yashika Desai.