9th June 2023, mumbai: Bollywood’s versatile actor Ayushmann Khurrana continues to make headlines with his groundbreaking approach to film roles, tackling taboo subjects and igniting nationwide conversations through progressive scripts. However, it’s not just in movies where Ayushmann aims to captivate audiences. His latest endorsement advertisement for premium sleeping mattress brand Wakefit.co is receiving widespread acclaim for its ingenious utilisation of Artificial Intelligence (AI) technology, resurrecting Ayushmann’s younger self and leaving viewers in awe of its unique concept.
The ad campaign, titled ‘Andar ke bacche ko jagaa,’ leverages AI and computer graphics to create a youthful version of Ayushmann, showcasing his association with Wakefit.co. Audiences are transported back in time as they witness the energetic kid version of the Bollywood star, thanks to the brand’s innovative use of advanced AI technology.
Expressing his enthusiasm for the collaboration, Ayushmann Khurrana stated, “I am thrilled to be a part of Wakefit.co’s new brand campaign, which showcases their commitment to innovation and creativity. Collaborating with Wakefit.co has been an incredible experience, as they have utilised advanced AI technology to transform me into my childhood self. This campaign beautifully captures the essence of nostalgia and the importance of a good night’s sleep.”
To achieve the remarkable feat of recreating Ayushmann’s younger self, Wakefit.co employed an age progression tool that utilised the actor’s current pictures as input. Combining deep learning AI programs with thousands of images of Ayushmann, the brand successfully constructed a 360-degree computer-generated model of his youthful face. The TV commercial blurs the line between imagination and reality, exhibiting the energetic kid version of Ayushmann with impeccable attention to detail, including lifelike skin tones and expressions, while preserving his unmistakable resemblance.
While Ayushmann continues to make waves in the advertising world, he is also gearing up for his upcoming film, “Dream Girl 2.” Following the success of the 2019 drama, this comedy sequel features Ayushmann in the role of Karamveer Singh, an unemployed youth who finds success by impersonating the voice of a woman named Pooja while working at a call centre. The film, slated for release in 2023, reunites Ayushmann with co-star Nushrratt Bharuccha from the original, and introduces Ananya Panday as the lead actress, promising audiences another dose of entertainment and laughter.
Ayushmann Khurrana’s ability to push boundaries both on and off the screen, coupled with his endorsement of innovative brands like Wakefit.co, solidifies his position as a trailblazer in the Indian entertainment industry. With his penchant for unique storytelling and commitment to delivering thought-provoking performances, audiences eagerly await his upcoming film and eagerly engage with his captivating advertisements.
By: Tanya Chantola