17th August 2023, Mumbai: OMG 2: Creating Box Office Records and Audience Demand
OMG 2 is not just a movie; it’s a sensation that has taken the box office by storm. Starring Akshay Kumar, Pankaj Tripathi, and Yami Gautam, this new film has struck a chord with the audience and garnered strong demand for a U/A certification. This article delves into the success story of OMG 2, its connection with the 2012 hit OMG, and the hurdles faced by its director, Amit Rai.
Continuing the Legacy: Spiritual Sequel to OMG
OMG 2 carries forward the legacy of its predecessor, OMG (Oh My God), a film that left an indelible mark on Indian cinema. This spiritual sequel, directed by Amit Rai, tackles the sensitive topic of sex education while maintaining a balance between entertainment and enlightenment. The success of OMG laid the foundation for OMG 2’s reception, with both films being appreciated for their unique approach to thought-provoking subjects.
Audience’s Plea for U/A Certification
The audience’s connection with OMG 2 has been so profound that they have been advocating for a U/A certification, which would enable a wider viewership, especially among the younger generation. The film’s ability to spark conversations about critical issues in an engaging manner has led to this demand, as parents see it as an opportunity for constructive dialogue with their children.
Amit Rai’s Disheartening Revelation
Amidst the acclaim and demand, director Amit Rai expressed his disheartenment in an interview with an online entertainment news portal. He highlighted the irony that the target audience for which the film was created was unable to watch it due to the prevailing certification regulations. While Rai acknowledged the necessity to adhere to the law of the land, he emphasized his role as a filmmaker rather than a revolutionary.
Struggles and Triumphs: Amit Rai’s Journey
Amit Rai’s journey in the film industry has been marked by ups and downs. After the success of Road to Sangam, he faced a decade-long struggle to secure work due to the industry’s fickleness. Despite facing rejection from renowned producers like Karan Johar and Ashutosh Gowariker for the script of OMG 2, Rai found a lifeline in Akshay Kumar. The superstar’s belief in the script breathed life into the project and saved it from obscurity.
The Battle with Certification: A Hindrance Overcome
The challenges for OMG 2 didn’t end with obtaining a star actor. The Central Board of Film Certification (CBFC) awarded the film an ‘A’ rating initially, which could have hindered its commercial success. Rai had to navigate the revision committee’s suggestions and make modifications to secure a more inclusive certification. The question arises – did the ‘A’ certification potentially limit the film’s marketability?
Triumphant Journey at the Box Office
Despite the certification obstacle, OMG 2 managed to rake in a commendable Rs 73.67 crores at the box office. As the film continues its run, it’s anticipated to join the coveted Rs 100 crore club soon. The movie’s ability to combine meaningful content with commercial appeal has undoubtedly contributed to its remarkable success.
Akshay Kumar’s Gratitude to Fans
Acknowledging the immense support from fans, Akshay Kumar recently expressed his gratitude for the acceptance of both Gadar 2 and OMG 2. The supe’star’s association with meaningful projects that resonate with the audience showcases his commitment to not just entertaining but also enlightening the masses. OMG 2 has carved its place in the annals of Indian cinema as a film that defied challenges to make its mark. From facing script rejections to battling certification hurdles, director Amit Rai’s journey has been one of determination and resilience. Through it all, the film’s success not only stands as a testament to the power of meaningful storytelling but also emphasizes the importance of addressing significant societal topics through the cinematic medium.
-by Kashvi Gala