Empowering Farmers Through Digital Transformation
With the recent Satyamev Jayate Farmers’ promotional campaign Ceremony in Pune, well-known Bollywood stars Aamir Khan and Kiran Rao—founders of Aamir and Kiran’s NGO—took a calculated move toward encouraging watershed management and groundwater replenishment. The NGO’s CEO, Satyajit Bhatkal, attended the event, which honoured seven years of significant growth for the organisation and revealed audacious future plans.
Embracing Technological Innovation
Aamir Khan emphasised the company’s dedication to digital transformation throughout the event. With the words, “The last step that we have thought to take this year is implementing the use of technology,” he revealed plans to incorporate technology into their projects. This year’s tournament will take place virtually, creating a new standard for all of us.” In order to strengthen their efforts in supporting sustainable farming methods, Khan underlined the significance of embracing innovation.
Expanding Impact Through Partnerships
At the esteemed Shree Shiv Chhatrapati Sports Complex Stadium in Pune, the Satyamev Jayate Farmers’ promotional activity ceremony featured riveting performances and an inaugural lamp lighting ceremony that was witnessed by Aamir Khan, Kiran Rao, Satyajit Bhatkal, and Dr. Avinash Pol. Dr. Pol highlighted the collaborative approach taken by Aamir and Kiran’s NGO, emphasizing the importance of partnerships in bringing about significant change.
Continuing the Mission for Sustainable Agriculture
The non-profit organisation that Aamir and Kiran founded has been committed to watershed management and drought prevention projects all over Maharashtra. With a goal to increase their influence, especially through digital projects, the organisation is still dedicated to supporting sustainable farming methods and empowering farmers.
Charting a Path Towards Progress
Communities all throughout India are inspired by Aamir Khan and Kiran Rao’s commitment to advancing sustainable agriculture and watershed management as they begin this new chapter of their journey. With creative solutions and cooperative alliances, Aamir and Kiran’s NGO keeps clearing the path for a more sustainable and resilient future for communities and farmers alike.
By- Bhumi Rathore