Short Bio
Puma is a global sports and lifestyle brand known for its athletic footwear, apparel, and accessories. Puma was founded in 1948 by Rudolf Dassler. Puma offers a wide range of products catering to various sports and lifestyle categories. Puma is recognized for its distinct logo, which features a leaping puma cat.
Overview
Company Name: | Puma |
Also Know as: | N/A |
Type: | Public Company |
Industry: | Textile Footwear |
Founded: | 1948 |
Founders: | Rudolf Dassler |
Headquarters: | Herzogenaurach, Germany |
Area Served: | Worldwide |
Revenue: | €8.465 billion (2022) |
Net Income: | €353 million (2022) |
Number of Employees | 18,071+ (2022) |
Website: | puma.com |
History
Puma was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adolf Dassler. The company was initially named “Ruda,” derived from the first two letters of Rudolf Dassler’s name.
In its early years, Puma gained recognition for its high-quality athletic footwear. The brand quickly made its mark in the sports industry and garnered attention by sponsoring athletes and teams. Puma shoes were worn by renowned athletes, including German sprinter Armin Hary, who won the Olympic gold medal in 100 metres in 1960 wearing Puma spikes.
Services
As a global sports and lifestyle brand, Puma offers a range of products and services to cater to the needs of athletes, sports enthusiasts, and fashion-conscious individuals. Athletic Footwear, Sports Apparel, Accessories, Online and Offline Retail and Customization.
Founder
Puma was founded by Rudolf Dassler. Rudolf Dassler, along with his brother Adolf Dassler, played a significant role in the early development of the athletic footwear industry. They jointly established a shoe company in 1924, initially known as Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).