Living up to their motto of offering ‘original, exclusive, and premium’ stories to their loyal and humongous consumer base, ever since their inception, ALTBalaji has created benchmarks in understanding the audiences’ love for Hindi originals. Within just three years, ALTBalaji has grown by leaps and bounds, to the extent that it’s being acknowledged as the sassiest, coolest mass entertainer that Indians love.
ALTBalaji, one of the country’s leading homegrown OTT platforms has recently launched a video that not just establishes its supremacy across genres but also is full of fun and iconic dialogues from their shows. The video showreel encapsulates the success story of ALTBalaji, giving us a glimpse of their impressive and huge content library of 62 Hindi originals and looks to leave no stone unturned in curating more originals in the coming future.!
ALTBalaji has established a niche for itself in the originals space and introduced binge-watching habit amongst mass Indian audiences. It has built a legacy by creating iconic shows as well as equally powerful second and third seasons of shows, including ‘Mentalhood’, ‘Broken…But Beautiful 2’, ‘Kehne Ko Humsafar Hain 3’, ‘Karrle Tu Bhi Mohabbat 3’, ‘Code M’, ‘M-O-M: Mission Over Mars’, ‘The Verdict – State V/S Nanavati’, ‘Puncchbeat’, ‘Bose: Dead or Alive’, ‘The Test Case’ and ‘Home’ among others which have been lauded by the audiences across the globe.
Not to forget that ALTBalaji had also successfully collaborated with acclaimed filmmakers including Hansal Mehta, Subhash Kapoor, Habib Faisal, Ken Ghosh, Anu Menon, Farhad Samji and Nagesh Kukunoor among others and popular stars including Karishma Kapoor, Nimrat Kaur, Rajkummar Rao, Shreyas Talpade, Kay Kay Menon, Rajeev Khandelwal, Ronit Roy, Ram Kapoor, Manav Kaul, Sumeet Vyas, and Sharman Joshi among others bringing immense credibility to the platform.
Balaji Telefilms Limited, one of India’s most successful production houses, recently announced a 34% revenue growth in its financial results for the fourth quarter (ended on 31st March 2020). It has reported growth in all its three domains including, Balaji Telefilms, Balaji Motion Pictures Limited, and ALTBalaji across all parameters, thereby showcasing a significant increase in business performance. Even during the lockdown period, ALTBalaji witnessed deeper engagement with subscribers in terms of content depth and user watch time and is continuing to witness 60% subscriber growth.
With their mission to massify OTT to the Hindi heartlands, ALTBalaji’s current content pipeline includes 20-24 original shows for the year!