Zikr Productions has finished five years of being listed by Silicon India as one of the Top 10 Most Promising Media and Entertainment brands. Additionally, it announces the debut of its short story, “Red Thai Curry,” on the larger Pocket Films platform as part of #storiesforchange. Writer, producer, and director at Zikr Productions Shoneeka says, ‘While the intent of Zikr #storiesforchange is to tell stories about higher values that trigger a change, RTC talks about our connection with the universe.” Shoneeka worked for top Delhi advertising companies for eighteen years before starting her own production company. In the last five years, she has directed two web series and numerous short digital films for different businesses (Unilever, TVS, Mamagoto, etc.) in both India and Nepal. (shoneeka.com)
The homesickness was sparked by her own relocation to Kathmandu that emerged and her passion for Mamagoto’s Red Thai Curry, Shoneeka masterfully illustrates the idea that “when we choose us, the universe chooses us.”
The primary character, Ankita Joshi, appears in this seven and a half-minute video yearning for the “Red Thai Curry” from her hometown. She chooses to fly back home to meet her mother (played by Reena Chand) and to fulfil her heart’s desire because she is working abroad and is homesick. We are reminded of the common feeling of homesickness, which we have all experienced at some point, through this movie. “Connection with food is very deep. We always remember some tastes for life. We are happy to collaborate with Zikr Productions on this interesting Storytelling. High time brands speak stories that initiate a deeper change.”, says Tulsi Soni, Marketing at Mamagoto. A soulful song by Anuj Pradhan, Shreya Lohumi, and Subheksha Rai Koirala is served as a garnish with Red Thai Curry. Does Ankita manage to get a taste of Zikr Productions uses #storiesforchange to commemorate its fifth anniversary and receives a nomination for the 2023 Top 10 Most Promising Entertainment Brands
Her favourite Red Thai Curry? Watch for more here…
Keep following Zikr on Instagram and Youtube for the upcoming Zikr Shorties, ‘No Thank You’, Radhika, Amritsar Express, Maid for Love, Past Life Boo, Sakht Laundas, etc.