26 May 2023, Mumbai: In the midst of the ongoing debate surrounding Cannes, where fashion seems to take precedence over films, outspoken actress Richa Chadha has voiced her opinion on the matter. Known for her frankness and fearless nature, Richa took to social media to share her thoughts on the growing focus on fashion at the renowned film festival.
Richa’s Strong stand.
Throughout her career, Richa Chadha has been fortunate enough to have two of her films officially selected for the prestigious Cannes Film Festival, with one even winning two awards. However, in recent years, the festival has seen an increasing emphasis on fashion, particularly in relation to Indian cinema and personalities in attendance. The question of whether fashion should be the central point of a film festival has sparked numerous discussions on Twitter and social media. Richa, in her characteristic style, expressed, “There’s a lot of chatter on social media about Cannes, Fashion, film, etc. Just wanna say, don’t shit on anyone please. People are excited to be here, I notice the ones that are thanking brands/designers/alcohol labels that are bringing their influencers here. It’s a great venue for marketing, no? Let them be.”
Highlighting more Positive Side.
Richa’s statement resonates with the ongoing debate, where opinions are divided on the festival’s priorities. The debate gained further momentum when actor and filmmaker Nandita Das recently took to social media, asserting that Cannes is a festival of films, not clothes. Filmmaker Vivek Agnihotri, known for his work on The Kashmir Files, also expressed his disappointment over the festival’s shift towards becoming a fashion event. As the discussion continues to unfold, Richa Chadha shares her perspective, emphasizing that despite the glamour and focus on fashion, Cannes remains a film festival at its core. She highlights the joy and contentment artists experience when their films receive recognition, culminating in moments like a standing ovation that lasts for seven minutes, as she fondly recalls the honor bestowed upon Masaan.
In a world where social media fuels the discourse on such matters, Richa’s candid remarks remind everyone to maintain respect and understanding. She acknowledges the excitement of those attending the festival, including influencers and brands, who utilize the platform for marketing purposes. Richa Chadha’s viewpoint encourages a balanced approach, appreciating the artistic significance of films while acknowledging the multifaceted nature of Cannes as an event that blends cinema, fashion, and marketing.
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By Yashika Desai.