28 July 2023, Mumbai: The highly anticipated film “Rocky Aur Rani Kii Prem Kahaani,” directed by Karan Johar and featuring leading stars Ranveer Singh and Alia Bhatt, has had a moderate start at the Indian box office. Initial trends indicate an opening day collection in the range of Rs 10.00 to 11.00 crore, with national chains like PVR, Inox, and Cinepolis contributing around Rs 6.75 to 7.25 crore. However, the film has primarily performed in multiplexes, with little impact outside of them, falling slightly short of expectations.
All eyes on weekend
Driven by the urban audience, the film’s performance is expected to pick up over the weekend, especially in mass belts, owing to its family-oriented theme. While there have been some corporate bookings for the weekend, the film’s ultimate success will depend on organic audience reactions and positive word-of-mouth. The positive initial response from the media and critics is encouraging, and if the audience feedback aligns with it, “Rocky Aur Rani Kii Prem Kahaani” has the potential to become a significant success story for the Hindi Film Industry.
The big budget Problem
The film’s success will be crucial as it comes with higher production costs compared to other love stories like “Satyaprem Ki Katha” and “Jug Jugg Jeeyo.” Therefore, achieving bigger box office numbers is essential for it to emerge as a profitable venture. For this, the film needs substantial gains over the weekend and a strong hold on Monday.
Despite performing well in metro areas, where the Karan Johar factor plays a significant role, the film’s mass belts should have seen better results due to its family-oriented subject. However, the absence of a chartbuster song might have hindered what could have been a more favorable start.
Optimism Surrounds ‘Rocky Aur Rani Kii Prem Kahaani’ Amidst Positive Early Critic Reports
As “Rocky Aur Rani Kii Prem Kahaani” garners praise from critics and positive early talk, hope rises for the film’s box office success. With a strong weekend and positive word-of-mouth, the film could become a major milestone for the Hindi Film Industry.