31st March 2023, Mumbai: Priyanka Chopra, a renowned Indian actress, singer, and film producer, has made a significant impact in the entertainment industry not just in India but around the world. However, what many may not know is that she has also built a successful brand that has gained significant wealth and recognition.
According to a report by Duff & Phelps, Priyanka Chopra’s brand revenue value is estimated to be around £429.9 million. It is the second wealthiest celebrity brand in India. This impressive feat is attributed to her successful career as an actress, her philanthropic efforts, and her business ventures.
One of Priyanka’s most significant business ventures is her production company, Purple Pebble Pictures, which she founded in 2015. The company produces films and web series that promote new talent and showcase stories from different parts of India. The company’s first venture, Ventilator, won three National Awards in 2017, while her latest project, The White Tiger, received critical acclaim and earned her a nomination for a BAFTA award.
In addition to her production company, Priyanka has also ventured into the beauty and wellness industry with the launch of her brand, Anomaly Haircare. The brand offers vegan and sustainable hair care products and has gained popularity among consumers who are looking for eco-friendly options. Priyanka has also collaborated with other brands such as Crocs, Tiffany & Co., and Pantene, to name a few, which has helped increase her brand value.
Apart from her business ventures, Priyanka is also known for her philanthropic efforts. She is a UNICEF Goodwill Ambassador and has worked on various projects to promote education and healthcare for children in India. She has also supported organizations that work towards providing relief to communities affected by natural disasters.
Priyanka’s ability to balance her successful career as an actress with her business ventures and philanthropic efforts has been key to building her brand’s success. Her brand is not just about her celebrity status but also about her values and her commitment to making a positive impact in the world.
In conclusion, Priyanka Chopra’s brand has become one of the wealthiest and most influential celebrity brands in India. Her ability to leverage her success as an actress to build successful business ventures and make a positive impact in the world has set her apart from other celebrities. Priyanka is a true inspiration, and her brand’s success is a testament to her hard work, dedication, and commitment to making a difference.