11 June 2023, Mumbai: Adipurush won’t be released for another week, but anticipation is already high. The Prabhas-starrer is anticipated to have a spectacular opening in its native market, as evidenced by the enthusiastic reception the advance booking has received in some international markets.
Adipurush was originally going to be released in IMAX as well as 2D and 3D editions. However, this strategy was subsequently abandoned. “Adipurush is arguably the grandest film ever made in India,” a source told Bollywood Hungama. The film’s creators thought that an IMAX distribution would be appropriate.
But that won’t be possible, the insider stated, “since Warner Bros.’ superhero movie The Flash also opens on the same day, and they reserved the IMAX screens far in advance. Two IMAX films cannot be released on the same day, per the IMAX rulebook. The choice to screen Adipurush in IMAX theatres was consequently abandoned.”
The source also stated, ”Adipurush’s first release date was set for January 12, 2023. The IMAX logo could be seen in the October 2, 2022, teaser. The movie was then delayed by over 5 months. The IMAX brand was present on Adipurush’s assets and posters up until the first week of April 2023. Additionally, the IMAX branding was absent from the teaser when it debuted on May 9.” A film like Adipurush should have been released in IMAX, said a business insider. Unfortunately, it is how IMAX management works.
Adipurush also stars Kriti Sanon, Saif Ali Khan, Devdatta Nage, Sunny Singh, and Vatsal Sheth in addition to Prabhas. On June 16, it will be available internationally in Hindi, Telugu, Tamil, Kannada, and Malayalam. It is directed by Om Raut of Tanhaji: The Unsung Warrior (2020) renown. The Flash, meanwhile, debuts in India on June 15, one day ahead of its North American debut.
By Khushboo Singh