12th May 2023, Mumbai: Hollywood romance movie Love Again, starring global sensation Priyanka Chopra, debuted in Indian theatres on May 12. Sam Heughan and Celine Dion both appear in the English-language adaptation of the 2016 German film SMS für Dich, which was released on May 5 (in USA) with Guardians of the Galaxy Vol 3 and had a dismal box office performance. We are curious as to the movie’s future in India given the previously lukewarm reception at the domestic box office.
Producer and film industry expert Girish Johar gave an interview to Times Now Digital in which he discussed his predictions for the Indian box office performance of Priyanka Chopra’s Love Again. Johar commented on it, saying, “Priyanka Chopra’s Love Again, which is already available in global markets, is debuting in India as a Hollywood production. In terms of advertising materials, the creators are marketing it as a Hollywood film. The multiplex level and the SECA Market have strong levels of awareness. Due to the fact that Priyanka Chopra is in the movie, I predict that it will gross roughly Rs 1 crore on its first day.
”Johar notes that one must understand that Love Again is not your standard masala Bollywood film. The bright lining for India is that Priyanka Chopra has a sizable fan base in the nation, he continued. “It is not a typical Priyanka Chopra film; it is billed more as a typical Hollywood romance drama that is set in Hollywood and based,” he said.
But in the end, it is not a normal Hindi commercial film; rather, it is a multiplex drive film, and it is being released in a manner akin to that of any other Hollywood romance. Fans in major cities and tier one cities would undoubtedly see the movie, he said.
James C. Strouse wrote and directed the 2023 American romantic comedy-drama film titled Love Again. It is an adaptation of the 2016 German movie SMS für Dich, which was based on a Sofie Cramer novel. In her first acting role, Celine Dion plays a fictionalised version of herself in the movie alongside Priyanka Chopra Jonas, Sam Heughan, and others. Currently, Love Again has a 5.9 popularity rating on IMDb with over a thousand reviews, but its Rotten Tomatoes score is 27% positive with 26 reviews and an average rating of 4/10.
Before Love Again, Priyanka Chopra starred in the spy thriller series Citadel with Richard Madden. Next, the actress will be starring in Heads Of State, with John Cena and Idris Elba.
Article By Khushboo Singh