Charmy Kaur, the producer of Liger, discusses the movie’s box office performance; said ‘Movies like Karthikeya 2 did well’

Jeet Pasad
2 Min Read

Charmy Kaur discussed it with Free Press Journal and said, “Definitely, people have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres. But, this is not the case in Bollywood. In August, three Telugu films – Bimbisara, Sita Ramam, and Karthikeya 2 – did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation.”

She also mentioned Liger’s delayed release, on the other side. She stated that the decision to release the movie in theatres was made by all of them, and she added that they thought it was their duty to allow movies like RRR and Pushpa to open earlier. She said, “We started the first schedule of Liger in January 2020, we met Karan Johar in 2019, and it has come out in 2022. We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50% occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release on August 25. We faced constant hurdles, but we never gave up.”

Liger is both Vijay Deverakonda’s first film in Bollywood and Ananya Panday’s first in all of India. Puri Jagannadh is the director of the movie, which debuted on August 25 in Hindi, Tamil, Telugu, Kannada, and Malayalam.

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