The Indian box office has been taken by storm by the unexpected success of the film, The Kerala Story. Despite having little pre-release buzz, the movie has been making a significant impact during its theatrical run. It is poised to join the prestigious 100 crore club in just a few days, with more unbelievable feats anticipated to follow.
Featuring Adah Sharma, Yogita Bihani, and others, TKS was embroiled in some controversies before and after its release, which continue to generate interest and discussion. This negative publicity appears to have contributed significantly to the movie’s success, with the film now targeting the 200 crore club in India. The film’s trajectory is similar to that of Vivek Agnihotri’s The Kashmir Files, which was released last year.
Despite taking a smaller start, The Kashmir Files eventually amassed over 250 crores in India. In contrast, The Kerala Story has started much stronger and is setting its sights on an even bigger goal than the Vivek Agnihotri-directed film.
In terms of the first-week collection, The Kerala Story earned an impressive 81.36 crores, while The Kashmir Files took in 97.30 crores during its first week. The question on everyone’s mind is whether The Kerala Story will surpass The Kashmir Files’ lifetime collection.
The movie’s controversies and negative publicity have only served to enhance its popularity, and it remains to be seen just how much further it will go.