7th February, Mumbai : The Zoya Factor, a 2019 movie, was Sonam Kapoor’s most recent appearance on a large screen. Since then, the celebrity who always made a statement with her wardrobe has vanished from the screen. However, Sonam has been eager to return to the film industry following the birth of her child, with the official remake of the 2011 Korean film Blind. The movie was originally scheduled to hit theatres in 2022, but pandemic limitations forced a postponement. The creators of Blind decided for an OTT release after this, but it appears that the project has been in difficulty ever since. Bollywood Hungama has now learned that the Sonam-starring film Blind has been postponed once more.
According to rumour, the producers of Blind are having trouble attracting viewers for the movie on OTT platforms. A well-placed industry source says, “Initially Blind was to see a theatrical release, but due to the pandemic, it was decided to release the film directly on OTT. Now, while the theatrical release of the film still remains a formality, the makers of the film are having a tough time finding takers for its OTT release.” Detailing the issue the film faces further the source continues, “The makers of Blind are looking to sell the film for a staggering Rs. 40 cr. This high asking amount is keeping OTT players in the market away. Though the film will continue with its theatrical release pattern, it has now only become a formality before its sale to any streaming platform. However, with no OTT platform ready to shell out Rs. 40 cr. to acquire the venture, the release of Blind seems to be in limbo.”
Explaining why OTT platforms are facing doubts with the venture the source adds, “The makers of Blind have quoted a staggering Rs. 40 cr. for streaming rights of the venture. Unfortunately, in today’s times, such an amount, shelling out such an amount is risky according to streaming platforms. Basically, neither the makers of Blind are ready to back down from the asking price and nor are steaming platforms ready to spend a sum like that on acquisition. Given this, Blind is certainly stuck in bind.”
It is yet unknown how Blind will be released, and it is also unknown whether a theatrical release will be secured for the movie. Regarding the movie, Blind, production began in Glasgow, Scotland in December 2020 and was finished on time in February 2021. The developers ultimately decided on a theatrical release even though a direct-to-OTT release was initially anticipated. However, for unclear reasons, they reverted to their initial strategy of forgoing a theatrical release.
A blind police officer is on the hunt for a serial killer in the movie Blind, an official remake of the 2011 Korean film of the same name. Purab Kohli, Vinay Pathak, and Lillete Dubey are also featured in the film, which is directed by Shome Makhija, a first-timer.