3rd June 2023, Mumbai: The makers of the highly anticipated fillm “Adipurush,” featuring Prabhas, Kriti Sanon, and Saif Ali Khan, recently released a new track from the movie that has captivated the audience’s attention. The response to the new trailer of the film has also been highly encouraging, despite a few naysayers. Interestingly, even before its release, “Adipurush” has managed to recover a staggering 85% of its budget, amounting to a whopping Rs. 432 crore. This remarkable achievement is attributed to the film’s non-theatrical revenues, which include satellite rights, music rights, digital rights, and other ancillary rights, contributing Rs. 247 crore. Additionally, the film has secured a minimum guarantee of Rs. 185 crore from its theatrical revenue in the South. Combining these figures, “Adipurush” has already recovered a significant portion of its budget before its scheduled release on June 16.
Directed by Om Raut, “Adipurush” is made on a budget of Rs. 500 crore, making it one of the most expensive Indian films to date. The movie has managed to generate substantial revenue even before its theatrical release, showcasing its tremendous commercial potential. With its intriguing storyline and star-studded cast, “Adipurush” has garnered immense interest among both the audience and trade analysts. The film’s distribution is expected to be on a grand scale, ensuring a wide reach and increasing its prospects at the box office.
Trade predictions suggest that “Adipurush” is poised for an exponential opening collection upon its release. Early estimates indicate that the Hindi version alone could amass over Rs. 100 crore in the first three days, emphasizing the film’s potential to create a significant impact at the box office. Given the anticipation surrounding the movie, it is likely to witness a massive release pattern across various regions, contributing to its overall commercial success.
The success of “Adipurush” in recovering a substantial portion of its budget through non-theatrical revenues showcases the film’s strong appeal beyond the traditional box office model. By securing lucrative deals for satellite rights, music rights, digital rights, and other ancillary rights, the producers have ensured a solid financial foundation for the movie even before its release. This strategic approach highlights the evolving landscape of the film industry, where filmmakers are exploring diverse revenue streams to maximize profitability.
As the release date of “Adipurush” approaches, the excitement and buzz surrounding the film continue to grow. With its visually stunning visuals, captivating storyline, and an ensemble cast of talented actors, the movie has all the ingredients to become a blockbuster. The recovery of 85% of its budget before hitting the screens is a testament to the film’s strong pre-release performance and the audience’s anticipation. As the film gears up for its grand release, it remains to be seen whether “Adipurush” will surpass the trade predictions and establish new records at the box office. Fans and industry experts eagerly await the arrival of this magnum opus, expecting it to leave a lasting impact on Indian cinema.